One of the world’s most famous wine brands and a global leader in the Rosé category,
Mateus (owned by Portuguese family-owned wine company Sogrape), is joining the Oatley
Fine Wine Merchants’ (OFWM) portfolio from 1
st March 2020.
“With Australia being such an important market for Mateus over the years, we are
thrilled to now be joining the Oatley portfolio”, says João Gomes da Silva, Chief
Marketing and Sales Officer for Sogrape. “To nurture loyal clients and work with the
Oatley team in building new customer relationships is a mission we face with great
enthusiasm, especially considering that Australians are seeking Rosé more and more
as their wine of choice”, states Silva, confident about this category growth in the
context of the announced partnership. “To McWilliams Wines, our former partner in
the market, I would like to express our gratitude for their professionalism and
dedication to the brand for over 20 years.”
“We are delighted that Mateus have chosen us as their Australian partner and have
enormous respect for their wines and for the reputation they have built in Australia over
the last 40 years or more” says OFWM Chairman, Sandy Oatley. “We see this
partnership providing us with a huge opportunity to further build on our comprehensive
wine program with both our retail and on premise customers. The Rosé category is in
strong growth and the Mateus wines will be pivotal in how we support our customers
with their Rosé offering.”
Oatley Fine Wine Merchants (OFWM) is Australia’s fastest growing national distributor
of Australian and International wines to the trade, specialising in the on-premise and
independent retail sectors. It was established up by the late Bob Oatley and family in
2006.
Mateus was born in 1942 from the idea of a visionary man, who created a pink colored
wine launched in a bottle inspired by the flasks used by soldiers in the First World War.
This new concept wine with a strong personality and unique taste soon became a
global reference, with consistency in quality as a premise.
Today, Mateus is enjoyed in over 120 countries and offers refreshing and fruity wines
while promoting a diversity of easy-drinking experiences – all day rosé.
Orders may be placed via orders@oatleywines.com.au or calling 1800 OATLEY
(628539).