One of the world’s most famous wine brands and a global leader in the Rosé category, Mateus (owned by Portuguese family-owned wine company Sogrape), is joining the Oatley Fine Wine Merchants’ (OFWM) portfolio from 1 st March 2020.
“With Australia being such an important market for Mateus over the years, we are thrilled to now be joining the Oatley portfolio”, says João Gomes da Silva, Chief Marketing and Sales Officer for Sogrape. “To nurture loyal clients and work with the Oatley team in building new customer relationships is a mission we face with great enthusiasm, especially considering that Australians are seeking Rosé more and more as their wine of choice”, states Silva, confident about this category growth in the context of the announced partnership. “To McWilliams Wines, our former partner in the market, I would like to express our gratitude for their professionalism and dedication to the brand for over 20 years.”
“We are delighted that Mateus have chosen us as their Australian partner and have enormous respect for their wines and for the reputation they have built in Australia over the last 40 years or more” says OFWM Chairman, Sandy Oatley. “We see this partnership providing us with a huge opportunity to further build on our comprehensive wine program with both our retail and on premise customers. The Rosé category is in strong growth and the Mateus wines will be pivotal in how we support our customers with their Rosé offering.”
Oatley Fine Wine Merchants (OFWM) is Australia’s fastest growing national distributor of Australian and International wines to the trade, specialising in the on-premise and independent retail sectors. It was established up by the late Bob Oatley and family in 2006. Mateus was born in 1942 from the idea of a visionary man, who created a pink colored wine launched in a bottle inspired by the flasks used by soldiers in the First World War. This new concept wine with a strong personality and unique taste soon became a global reference, with consistency in quality as a premise. Today, Mateus is enjoyed in over 120 countries and offers refreshing and fruity wines while promoting a diversity of easy-drinking experiences – all day rosé.
Orders may be placed via email@example.com or calling 1800 OATLEY (628539).